Toyama Prefecture Showcases Its Charms in New York “TOYAMA – The Blessings of 13,000ft” to Be Held November 13–16, 2025
Amaharashi Coast, Toyama Prefecture – View of the Tateyama Mountains
Toyama Bay Sushi – Fresh Flavors from Toyama Prefecture
Haru no Shijuso – The Spring Quartet of Toyama
◆Event 1: Tourism PR Seminar and Reception
Date: Thursday, November 13, 2025
Location: Residence of the Consul General of Japan in New York (by invitation only)
A tourism seminar will present the natural beauty, culture, and culinary traditions of Toyama Prefecture. Following the seminar, a reception will feature dishes prepared with Toyama-grown ingredients and locally brewed sake, offering guests a direct taste of the region’s distinctive flavors.
◆Event 2: Culinary Promotion
Date: Friday, November 14, 2025 - 2:00–3:30 p.m. and 6:00–8:00 p.m.
Location: Sushi Beauu (Empire State Building, Manhattan)
The sushi restaurant Sushi Beauu, located in the Empire State Building, will host tastings of sushi and sake prepared with ingredients from Toyama Prefecture. Inside the restaurant, panel displays, video presentations, and craft exhibits will showcase Toyama’s culinary and tourism appeal from multiple perspectives.
For press coverage requests, please see the contact information below.
◆Event 3: Tourism Showcase
Dates:
Saturday, November 15, 2025 – 11:00 a.m.–6:00 p.m.
Sunday, November 16, 2025 – 11:00 a.m.–5:00 p.m.
Location: Japan Village, 2nd Floor Event Space (#6)
At Japan Village in Brooklyn, visitors will be invited to experience Toyama’s nature and culture with all five senses. The event will feature a photo spot with the Tateyama Mountain Range, live wood-carving demonstrations, Toyama sake tastings, and craft exhibitions—showcasing the prefecture’s many charms.
For press coverage requests, please see the contact information below.
◆Future Outlook
This event is part of Toyama Prefecture’s ongoing overseas tourism promotion efforts. Before the New York event, a similar program introducing Toyama’s natural beauty, culture, and cuisine was held in Los Angeles, where local audiences were introduced to the region’s rich attractions. Going forward, Toyama Prefecture will continue sharing its diverse regional appeal with international audiences, including in the United States, aiming to further expand inbound tourism to Japan.
SATOMI WATANABE
H.I.S International Tours (NY) Inc.
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